Probiotic cleaning: going beneath the surface

Consumers know how probiotics improve lives.

But do they know how probiotic cleaners can improve their home environment?

We spoke with consumers in the U.S., U.K., Germany and Italy and found they had not heard about probiotic cleaners. With a bit of education though, they were willing to try and even pay extra for the right product.

Read our research report to learn what they said.

Related insights:

Embracing our home microbiome in an over-sanitized society

When it comes to their home environment, many people would agree that cleaner is better. And that’s no surprise, because, for most of human history, we’ve been taught to view the microscopic world – in which germs play a large role – with fear.

US multi-surface cleaner market

What cleaning benefits resonate with today’s consumers? Download our free report to learn more about consumer motivations in the US multi-surface cleaner market.

Monitor-side chat on probiotic cleaning

Changing the paradigm of clean. In this monitor-side chat learn how we use the power of nature, to have a cleaner and healthier home environment.
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