Our latest innovation
Probiotics: the future of clean
Probiotics are making their way into the cleaning aisle as a green alternative to conventional cleaners. Find out more about how this technology is set to become the future of clean.
What if your multi-surface cleaner could work with your home’s microbiome?
With more than 50 years’ experience, we’re ready to help you explore the power of probiotic cleaning.
US multi-surface cleaner market
What cleaning benefits resonate with today’s consumers? And are there any claims that actively discourage consumers from purchasing products?
To find out, we surveyed more than 600 consumers about the effectiveness of 34 different claims. Get your summary here.
- The top 10 most effective claims
- Which words performed best and worst
- The preferences of “green” users compared to the average consumer