Our latest innovation


Probiotics: the future of clean

Probiotics are making their way into the cleaning aisle as a green alternative to conventional cleaners. Find out more about how this technology is set to become the future of clean.

Balanced cleaning

Beneficial probiotics contribute to a balanced and supportive microbiome inside your home.

Continuous cleaning

Because they’re based on active probiotics, probiotic cleaners can keep working for days after initial use.

Microscopic-level cleaning

Probiotics can reach the tiny crevices that harbor bacteria, even on the smoothest surfaces.

What if your multi-surface cleaner could work with your home’s microbiome?

With more than 50 years’ experience, we’re ready to help you explore the power of probiotic cleaning.

US multi-surface cleaner market

What cleaning benefits resonate with today’s consumers? And are there any claims that actively discourage consumers from purchasing products?

To find out, we surveyed more than 600 consumers about the effectiveness of 34 different claims. Get your summary here.

Download the results
  • The top 10 most effective claims
  • Which words performed best and worst
  • The preferences of “green” users compared to the average consumer