Care cellulases for bobbling, fuzz and pills
Bobbling or fuzz and pills on clothes annoy consumers and contribute to the unsustainable ‘fast fashion’ cycle that they’re keen to break. Fabric care cellulases in your detergents can help.
Bobbling, fuzz and pills annoy consumers
Most consumers are familiar with the confident feeling that comes with wearing brand new clothes. They also know the feeling of irritation that comes after the first few washes if cotton clothes start to look dull and feel rough to the touch. We teamed up with the human behavior research company ReD Associates for a global study, with the aim of better understanding how consumers felt about their clothes getting older. We discovered that 71% of consumers reported that they were annoyed by fuzz and pills on their clothes. Consumers experience the most significant loss of ‘newness’ in their garments after the first wash, and repeated washings often lead to a build up of fuzz and pills. So it’s unsurprising that 54% of consumers polled in the same study said they consider clothes “worn out” after just 20 washes.
Detergent can help keep clothes new longer
While consumers might be tempted to avoid the build up of fuzz and pills by buying new clothes, fast fashion isn’t good for the environment. There’s a worldwide push for consumers to invest in longer lasting clothes, with 66% of consumers willing to pay more for sustainable goods. But quality of detergent may be just as important as quality of cotton clothing in helping to break the fast fashion cycle.
What causes bobbling, fuzz and pills?
Cotton fibers are made up of layers of interlinking tiny threads known as fibrils. As the fibers age, some fibrils become damaged or come loose and protrude from the fibers. The longer ones create fuzz on the surface of the fabric. When they get tangled together, they create fuzzballs, also known as pills.
Cellulases at work – see fabric keep its new look
The cellulose molecules in cotton fibers are formed of long glucose chains. It’s thought that care cellulases specifically target and cut the cellulose fibrils with a high proportion of damaged or loose chains. This helps break them down so they can be removed from the fabric, leaving colors brighter, patterns clearer and clothes smoother.
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