Licheninases for cereal fiber stains

As consumers choose healthy lifestyles, oats and other high fiber cereals are becoming more popular.  Licheninases in your laundry detergent will target the stubborn stains they leave behind.

High-fiber diets are on the rise

In a list of the eight most influential packaged food megatrends for 2018, healthy living came out on top. For most consumers, high-fiber diets are an essential part of a healthy lifestyle. A recent study showed that for 47% of consumers, fiber is the number one ingredient they’re looking to add to their diets.

High fiber means tough stains

Many are turning to traditional sources of cereal fiber such as oats. According to Mintel, global product launches containing oats have almost tripled in the decade between 2007 and 2017. Along with this traditional favorite, wholegrains and ultra-trendy ancient grains including spelt and barley are becoming more and more common. While all this is great news for consumers’ well-being, the stubborn stains these high-fiber foods leave behind are a challenge for laundry detergents.

2.7

2.7 x increase in product launches containing oats from 2007 to 2017

Growth of plant-based alternatives to dairy

It’s not just high-fiber foods creating tough stains. Plant-based milks are already an established trend. US sales of alternatives to cow’s milk made from oats and other high-fiber foods have already reached $1.8 billion per year. According to Wholefoods, the trend for these plant-based products is set to grow even more in 2020, with ingredients including high-fiber grains being used to mimic the textures of yoghurt and other dairy products. The result will be even more high-fiber stains for consumers to contend with.

Fiber-stains

How licheninases break down cereal fiber stains

Cereal fibers are partly composed of a sticky carbohydrate known as beta-glucan.  

This is what makes the stains from oats and other cereals so stubborn. It can also spread as a thin layer over the otherwise clean surface of clothes in the wash, giving them a gray appearance. Regular detergents can’t break beta-glucan stains down, but licheninase helps eliminate them.

See our Licheninase Solutions

Common high-fiber stains

Oatmeal

Starts the day for consumers around the world, whether eaten at home or taken to go.

Dairy substitutes

Along with plant-based milk, dairy-free yoghurts and cheeses are becoming popular.

High-fiber grains

Consumers’ interest in grains such as oats, barley and spelt is growing.

Ideate with us

Through an ideation workshop, we can help you do more with less and find sustainable solutions to meet your customers’ needs. Our regional specialists will bring the latest market research to guide the development of customer-relevant innovations and services.

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Ideation workshops can help you:
  • Discover market trends, and how to match products to them
  • Develop product claims based on consumer research
  • Increase products’ speed to market

Which solution is right for you?

Find the right solution for you in our global portfolio, shown below. To find out more about products available in your region, get in touch with your local Novozymes representative.

Boron free stabilizer
Tough temperature conditions
Easy to use
Highly effective
Improves dewatering performance
No impact on reject water
Suited for cold wash
Reduces costs
High compatibility with other enzymes
High pH formulations
Strong chelators compatibility
Stable in water rich formulations
Sustainable
Built-in boron-free stabilizer
Designed for tough conditions
Easy to use
Highly effective
Improves dewatering performance
No impact on reject water
Performs well in cold washes
Reduces costs
Stability for multi-enzyme detergents
Stable in high pH formulations
Stable in presence of strong chelators
Stable in water-rich formulations
Sustainable