Licheninases for cereal fiber stains
As consumers choose healthy lifestyles, oats and other high fiber cereals are becoming more popular. Licheninases in your laundry detergent will target the stubborn stains they leave behind.
High-fiber diets are on the rise
In a list of the eight most influential packaged food megatrends for 2018, healthy living came out on top. For most consumers, high-fiber diets are an essential part of a healthy lifestyle. A recent study showed that for 47% of consumers, fiber is the number one ingredient they’re looking to add to their diets.
High fiber means tough stains
Many are turning to traditional sources of cereal fiber such as oats. According to Mintel, global product launches containing oats have almost tripled in the decade between 2007 and 2017. Along with this traditional favorite, wholegrains and ultra-trendy ancient grains including spelt and barley are becoming more and more common. While all this is great news for consumers’ well-being, the stubborn stains these high-fiber foods leave behind are a challenge for laundry detergents.
Growth of plant-based alternatives to dairy
It’s not just high-fiber foods creating tough stains. Plant-based milks are already an established trend. US sales of alternatives to cow’s milk made from oats and other high-fiber foods have already reached $1.8 billion per year. According to Wholefoods, the trend for these plant-based products is set to grow even more in 2020, with ingredients including high-fiber grains being used to mimic the textures of yoghurt and other dairy products. The result will be even more high-fiber stains for consumers to contend with.
Common high-fiber stains
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