Enzymes – no compromise on performance
Consumers demand high performance on stain removal, whiteness, freshness, color and fabric care from their detergents. Meet these demands in a sustainable, cost-effective way with enzymes.
Consumers want the best detergent for stains
From our recent study of more than 10,000 people across ten markets, we know that incomplete stain removal is a major issue for consumers. So it’s not surprising that 59% of consumers polled in a recent Nielsen report said they look for stain removal benefits when buying laundry detergent.
"59% of consumers look for stain removal benefits when buying laundry detergent"
Premiumize your brand with stain removal
In another Nielsen report, 46% of consumers defined a premium product as one that offered superior function or performance. 42% said they’d be willing to pay more for such products. So high performance on stain removal could positively impact your brands’ price point.
Surfactants and enzymes in detergents
Surfactants play a key role in detergent performance by lowering the surface tension of the wash water so water and detergent can combine. That means the detergent can access and break down the stain.
Enzymes are organic catalysts with a range of sustainability benefits. When added to detergent formulations, they catalyze the breakdown of stains into smaller pieces, so they’re easier for the detergent to remove.
An enzyme for every laundry need
Each enzyme breaks down a specific substance. That’s why we have a wide range of high-performing enzymes to tackle a wide range of stain types, as well as key consumer concerns such as whiteness, color preservation and fabric care.